Product Iteration for Consumer Video

How to not iterate

Twitters acquisition of Periscope

How to iterate

Users behave differently and have different expectations based on where the app lies across the entertainment curve. Users listen to Spotify for twenty minutes while driving to work, browse Instagram for twenty second bite sized content while taking breaks at work, and watch Netflix with their spouse at home.

Generating good ideas

Good ideas are a combination of Social value and Production value. Once startups identify a particular place on the map they want to iterate towards, they need back it up by acquiring the necessary content. Acquiring content is expensive and more important than building social features.

Stories peel beyond the filters into the personal lives of stars

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