PMF for Consumer Video

Successful mobile video apps aren’t just viewing experiences, they are social experiences.

Entertainment Value = Production Value + Social Value

X-Axis = Production Value = The quality of the content relative to highest quality in the genre.

Chapelle’s Show vs Dave Chappelle — Which one would you watch?
Likes vs Match %

Successes Live Along The Entertainment Value Curve

Gamifying donations- Cheer your way to the top!

How to iterate to PMF

Startups have to start with the market and map their content across the X axis of Production Value. They then have to create a content strategy that matches the Production value and evaluate if they want to iterate upstream or downstream along the Y axis until they find PMF. Let’s break this down into three parts and take the example of Clubhouse-



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store